Why creators are moving their link in bio to their own domain
A link-in-bio page is the single most-clicked link most creators have, and by default it advertises someone else's brand. Pointing your own domain at it changes that: yourname.com in your bio reads as a brand, it's easier to say on a podcast or a video, and it survives if you ever switch tools. Some link-page builders connect a custom domain directly, and for any of them, including Linktree, you can set up a simple domain forward, so you keep the page you already built. Because your domain is the part you own, you can move it to a full website later without changing a single bio. Search your handle here to see if the matching .com is free, then register it and point it at your link page.